Alex Leavitt, PhD

Expert on the Social Science of Internet Platforms, Digital Culture, and Global Trust & Safety

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About Me

Alex Leavitt

My name is Alex Leavitt (they/them), and I'm a social scientist and internet researcher. Most recently, I spent 7 years at Meta Research, leading research for product, policy, and strategy work related to social media's impact on society generally and marginalized populations specifically.

Most of my projects touched on misinformation, polarization, news & information needs, crisis response (COVID-19/vaccines, Ukraine, LGBTQ+ communities, etc.), and human rights issues (particularly across the Global South/Global Majority).

I currently reside in San Francisco, after having lived in Los Angeles, Kyoto, and Boston.

Background

I frequently work across industry and academia, publishing my research in venues like ACM CSCW and ACM SIGCHI.

Spanning my research career, I have been part of a number of data science and user experience research teams with major social media platform and interactive media companies, like Meta, Sony PlayStation, Disney Interactive, and SocialFlow.

Before going into industry, I received my PhD in Communication from the Annenberg School for Communication & Journalism at the University of Southern California, where I was advised by Henry Jenkins and Dmitri Williams. Previous to that, I worked with danah boyd at Microsoft Research New England; I was also a researcher in the Massachusetts Institute of Technology's Comparative Media Studies department.

Numerous outlets have also featured my research, such as the New York Times, the Wall Street Journal, Bloomberg, CNN, and the Huffington Post.

You can find all my peer-reviewed scientific articles on Google Scholar or in the academic research section of this page.

Research Interests

In my professional work, I conduct applied research in Trust & Safety, as well as other product work that impacts online communities, social media platforms, and digital media experiences.

  • Misinformation, disinformation, and authoritative information
  • Polarization, social conflict, violence, hate speech, and harassment
  • Content quality, news, and trust
  • Information needs and platform dependency
  • Human rights and humanitarian efforts
  • Focus on the Global South/Majority and marginalized populations

My research historically focused on participation in and across networked technologies, including user-generated content production, social network formation, information sharing practices, and group collaboration.

Research Methods

I'm fairly unique in that I have strong expertise in a variety of mixed research methods.

Qualitative methods:

  • Ethnographic fieldwork
  • Participant observation
  • In-depth interviews
  • Focus groups & moderation
  • Usability, concept testing, & eye tracking
  • Design sprints, co-design, & iterative design workshops
  • International fieldwork & research with sensitive populations

Quantitative methods:

  • Survey sampling, design, & analysis
  • Survey experiments, conjoint experiments, & max-diff
  • Content analysis & labeling programs
  • Behavioral experiments & RCTs
  • Social network analysis
  • Text analysis & NLP
  • Statistical modeling & classification